FAQ

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When should I contact Subculture?

When your’s organization’s future is in question, we are the right people to call.

So what does Subculture do?

We help you escape stagnation and build a future that matters. 

How do I know if my organization is a good fit for working with Subculture?

We work with people that want to try and change the world by creating a human-centered, future-oriented organization.

What do I get?

    •    A renewed capability to create compelling products and services people want

    •    Deep, positive shifts in how your organization and culture behaves

    •    An opportunity to truly reinvent your identity and category

    •    A more vibrant place to work that will attract retain talent

How exactly do you build the future?

We use human-centered transformation. This process utilizes the best thinking from strategy, innovation and design then adds insights into the deeper patterns of human behavior that cause stagnation and change.

Is there some magic here? What’s your special sauce?

Our methods aren’t secret but they are unique. Human-centered transformation is based on decades of experience and research on what makes individuals, teams and organizations thrive. There are a few vital ingredients.

First, we help leaders confidently step into the role of driving the transformation. Nothing happens without them. Second, we create the group that builds the products and services of the future. This group operates as the tip of the spear for the organization. They are the subculture (hence our name). These twin forces build the momentum that drives overall change in the whole enterprise.

Why did you invent this? 

Up to now, nobody has truly figured out how big change happens. Words have replaced real approaches: Innovation is a catch-all term, rarely used in the right way at the right time. Strategy is a constantly cited but poorly executed. Leadership remains vital but isn’t connected to tangible actions and decisions. People talk about new culture but never produce it. None of these approaches by themselves work well enough to get the job done. We had to create a new category that involves the best thinking in these areas then include a better understanding of human motivations and interactions.

What is like to work with you?

With traditional agencies, consulting is based on prescriptions. You might get a big binder that lands with a thud then gathers dust, or you might receive a new idea that’s actually a hothouse flower with no chance of living in the outside environment. Neither cause actual change.

Our approach is dynamic and action-oriented. We identify success by measuring things that are really happening in your company. Is there momentum? Do we have traction? If so, then it’s working. That’s what we deliver.

This sounds expensive. How much do you cost?

We are a networked group. Our approach allows us to tap into divergent expertise when and where it’s needed during projects. We don’t have a big infrastructure or partners to pay. This makes our work better and generates greater value. We are half or even one-third the cost of comparative firms.

How do I contact you? 

You can email us at info@createsubculture.com. We look forward to having a conversation with you.