Peter Spear


Peter is  brand consultant with 20 years experience helping teams learn through creative face-to-face research grounded in deep human truths.

He offers cultural and customer insights that empower teams to shape growth strategies, drive product and service innovation, and inspire brand behavior. 

Peter believes that thick descriptions of category culture and customer experience give brands the unique ability to sense change, perceive opportunity and grow.

Peter founded SPEAR, a strategic insights agency committed to delivering cultural insight to modern brand builders. Their face-to-face research tools are designed to empower organizations to shape growth strategy, drive innovation, and inspire provocative brand behavior.